Vegas rebranding shows difficulty of messaging after tragedy
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Vegas rebranding shows difficulty of messaging after tragedy

LAS VEGAS (AP) — As volunteers streamed in to donate blood, doctors tended to the wounded and investigators scoured the scene of the deadliest mass shooting in modern U.S. history, Las Vegas tourism officials moved quickly to protect their valuable franchise in a city where branding is everything. “What happens here, stays here,” the official … Continue reading

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Business / Celebrities / Fashion / Lifestyle / U.S. News

Vegas nightclub aims for VIP feel without VIP price

LAS VEGAS (AP) — Neil Moffitt wants everyone — and he means everyone — to have a good view of his new 75,000-square-foot megaclub inside Las Vegas’ Caesars Palace that includes an open-air deck, LED screens rigged with motion sensors and cocktail waitresses who descend from the ceiling to deliver some patrons’ drinks. He hopes … Continue reading